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About DirectAsia

Our Story

DirectAsia launched in Singapore in 2010 with a goal of changing the face of insurance in Asia. We believe there’s a better way to do insurance and we’re passionate to make insurance less complicated by offering customers: 

About DirectAsia - Quick, convenient online insurance
Quick, convenient online insurance
About DirectAsia - Clear, jargon-free choices with transparent pricing
Clear, jargon-free choices with transparent pricing
About DirectAsia - Direct access to and custom control over their policy
Direct access to and custom control over their policy

At DirectAsia, we have a hugely experienced team of insurance professionals who have worked in the most demanding of countries where direct online insurance is the norm. Our entire Singapore team is based locally and that means you will always speak with someone in Singapore when you call.

A Hiscox Company

Since 2014, DirectAsia became wholly owned by global insurer Hiscox. With over 100 years’ experience in insurance, Hiscox is one of the world's leading international specialist insurance groups listed on the London Stock Exchange (LSE:HSX). Hiscox’s ambition is to be a respected specialist insurer valued by their customers, business partners and shareholders, with a diverse portfolio by product and geography across UK, Europe, USA and Asia. Hiscox brings decades of insurance knowledge and experience to Southeast Asia through DirectAsia in Singapore and Thailand. Being a subsidiary of the Hiscox Group has opened up exciting new opportunities for DirectAsia as a company – and of course for you, our customers.
June 2020 marks a new chapter of our journey in Asia where we are proud to establish a stronger identity with Hiscox Group through the evolution of our brand.


As a company, we are extremely excited about this new development as we embark on the next stage of our business growth.

Policy Owners' Protection Scheme (PPF Scheme)

As a fully licensed insurance company registered by the Monetary Authority of Singapore, Direct Asia Insurance Singapore Pte Ltd is a member of the PPF Scheme that protects the interests of policyholders in the event an insurer fails. It provides added assurance that there is a compensation scheme for policy owners to reduce the financial scheme impact on individuals in the event an insurer defaults. The PPF Scheme is administered by The Singapore Deposit Insurance Corporation (SDIC).

For more details please go to www.gia.org.sg or www.sdic.org.sg.