What Makes Singaporeans 68% Happier? Love, Music, Cars
The results are in. Singaporeans have a love affair with their cars. It may be a small island, but 77% of drivers spend more than five hours each week in their vehicles – more than the amount of time spent on other well-loved pastimes such as shopping (51%), cooking (49%), seeing friends (64%) or watching TV (74%).
DirectAsia’s new survey reveals how this unique relationship brings us happiness, and the most memorable life moments we have in our cars.
Cars = romance for many drivers. 46% have taken a date out in their car, 22% shared a first kiss in their car, 17% have chauffeured a loved one on their wedding day. Gen-Xers are most likely to enjoy ‘making out’ in their cars – you go 36-45 year olds!
Those Happy Memories…
Our vehicles play a part in some of our happiest memories. Those big, life-changing moments. 33% remember the drive back home with their newborn baby, or taking their grandchild out in the car for the first time.
Friends and Family
Taking a road trip with friends or family would be the number one holiday choice for 44% of Singaporean drivers surveyed. Nearly half of 46-58 year olds see car journeys as a chance to bond with passengers.
65% of drivers agree that nothing beats listening to their favourite tunes in the car. Millennials are most likely to test their vocal chords, with 67% saying they like to sing out loud compared to just 23% over-55s. The most popular car upgrade? 58% invest in new speakers and sound systems.
Despite the high cost of vehicles, COE prices, and Singapore’s world-class public transport system, drivers won’t give up their cars. 68% say it’s the only way to get around – with one in four even saying they couldn’t live without their car. It’s no surprise that the two biggest worries for drivers are getting into a car accident (73%) or having their car stolen (53%).
The 5 Minute Worry Cure
We all have days we didn’t expect. And a car accident can turn a great day into a nightmare. If you love the reward of getting in your car, invest 5 minutes to get one year happier car insurance. This quick investment could save you days of hassle.
You can choose the insurance cover and options that work for your lifestyle. Decide how you want to pay, and get a fair price. You can talk to a local, dedicated insurance expert. Protect your car with great-value-for-money insurance.
DirectAsia. Where Happier Matters.
Visit www.directasia.com to get a quote online or call us at 6665 5555 now.
*Compared to leading car insurers. 16% of DirectAsia customers would save $300 or more compared to the estimated average premium across leading insurers. Cheapest based on average price of more than 12,000 cases, compared to leading car insurers.