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DirectAsia: The Robinhood of the Insurance Industry in Singapore
Thu, 10/31/2013 - 16:00
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Warden: This country is safe again, Superman, thanks to you. Superman: No, sir. Don’t thank me, Warden. We’re all part of the same team. Good night. Superman, Warner Brothers, 1978Being a superhero has it’s perks. You get to be (pretty much) indestructible, you get special powers like super stretchy arms or the ability to scale skyscapers and you get to save the world from a terrible fate. OK so you may find yourself at the mercy of a superbaddy from time to time, but you always come out a winner in the end. Maybe that’s why we love superheroes. It’s all in the happy ending. But when you get past the flashy costumes, super high-tech gear, and pure entertainment value of superheroes, what draws us into their stories and what they stand for?

“The revival of the genre has surpassed all expectations, with six of the top 12 highest opening-weekend box office grosses being held by superhero movies. There are many theories as to why these films have become and remained so popular over the last decade.” wisegeek.com
Dedication, aspiration and achievement
Superheroes seem to represent the sum of the best qualities in each of us. They are selfless, compassionate, just, kind and respectful. Yes, some of them have their flaws (that’s you Batman), but for the most part they embody the best in us. They put their lives on the line, overcome impossible odds and steadfastly help those that need helping. They always give more than it is reasonable to expect.

Robin Hood - Here To Help You
Robin Hood is famous for fighting for justice and a better life for hard-working people. For getting people a fair deal, for honesty and transparency. These are ideals that we at DirectAsia.com hold dear. DirectAsia.com’s CEO explains,"So far, advertising for insurance here has remained traditional and rather boring. You know the ones with impossibly good looking families with perfect teeth standing under umbrellas etc. Our latest campaign aims to change all that, as well as change people's negative perceptions about the way insurance is done."Historically, insurance provision in Singapore has been costly, slow and a little old fashioned. We are passionate about changing all that. Robin Hood embodies our fresh, exciting and very direct approach to insurance, and champions our message that great, low cost insurance is now available to people across Singapore – along with amazing customer service!

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