Award-winning online insurance provider becomes an Official Partner of the Premier League champions

Release date: 15 November 2016

SINGAPORE, 15 November 2016 – DirectAsia Group, the leading provider of direct-to-consumer insurance in Thailand and Singapore and also the proud official partner of Leicester City Football Club for the 2016/17 season, is launching an exciting promotional campaign offering consumers the opportunity to win a trip to the UK to watch a Premier League match between Leicester City and Liverpool next February.  

The global partnership between DirectAsia and Leicester City Football Club was struck last month. “We are delighted to be an Official Partner of Leicester City Football Club, a club with rich history and strong community values which closely align with our brand. We are confident that this partnership will enable us to further solidify our status as one of Asia’s Top Influential Brands.

Like DirectAsia, Leicester City is an organisation with big ambitions. The club’s commitment to outperform far larger rivals both on and off the pitch through sound management, great teamwork and a close relationship with the fan base is something we greatly admire and we seek to employ the same principles in the conduct of our business with customers.” said Mr Edip Okur, Chief Executive Officer of DirectAsia Thailand.

From 15 November to 31 December, DirectAsia will be holding a lucky draw contest, from which a total of 3 winners will be selected, each winning a trip for two to the UK where they get to witness Premier League’s defending champion Leicester City in action against Liverpool, live at King Power Stadium on 25 February 2017. 

All the sweat and tears, all the drama and controversy. The adrenaline of match day, combined with exceptional VIP hospitality, promises to be a unique and memorable experience, even for the ordinary man who may not be a self-professed football fan. Immerse in the electric pre- and post-match atmosphere, surrounded by Leicester City Football Club heritage with club legends Matt Elliot and Colin Gibson playing host, and enjoy a newly introduced three-course Chef’s table meal, before taking a seat in one of the best seats in the house located centrally at the West Stand. 

In addition, winners will also enjoy a 2 night stay in London prior to the live match with GBP 500 provided, with compliments from DirectAsia.  
 
To stand a chance to embark on this once in a lifetime trip, consumers can purchase or renew a car, motorcycle or annual travel insurance policy with DirectAsia and register via www.directasia.com/Leicester-City-vs-Liverpool. Updates on the lucky draw will be released on DirectAsia’s social media platforms.
 

About DirectAsia Singapore
 
DirectAsia Insurance was launched in Singapore in 2010 and Thailand in 2013. DirectAsia’s primary business is car insurance, offering additional products for motorcycle and travel insurance. With a strong business model, DirectAsia operates in markets where there is high acceptance of digital as an e-commerce channel and uses market-leading rating mechanisms.

In 2014, DirectAsia Insurance became a part of global insurer Hiscox. As one of the world's leading international specialist insurance groups listed on the London Stock Exchange (LSE:HSX), Hiscox brings decades of insurance knowledge and experience to Southeast Asia.

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