Since launching just 12 months ago the innovative company has fast established itself as Singapore’s chief road safety champion. This has been achieved thanks to its offer of a best price guarantee on car insurance for safe drivers.

Release date: 23 June 2011

Pioneering online insurer DirectAsia.com is celebrating its first birthday!

Since launching just 12 months ago the innovative company has fast established itself as Singapore’s chief road safety champion. This has been achieved thanks to its offer of a best price guarantee on car insurance for safe drivers.

Now DirectAsia.com is coinciding its birthday celebrations with the launch of its latest road safety videos featuring Singapore star Adrian Pang and his family.

The videos address the disturbing and increasing trend in bad driving including not wearing seat belts, using hand phones and drink driving.

Anthony Hobrow, Chairman of DirectAsia.com, said:
"We all know and witness these bad driving habits everyday. Yet we do nothing about it. That’s why we want to bring a human face to road safety. We’re delighted to have teamed up with Adrian and his family to help put the spotlight on this serious issue."

Adrian Pang appears in the videos with his two children Xander and Zachary whilst his wife Tracie Pang directs. Adrian Pang, said:
"The issue of safety on our roads raises so many questions. For instance why do I see mum and dad buckled up in the car but the kids are not wearing their seat-belts? It doesn’t make sense, so why is this happening? I hope these videos can make a difference and help avoid the loss of so many lives."

This isn’t the first time that DirectAsia.com and Adrian Pang have teamed up. As a major supporter of the Singapore arts’ scene, DirectAsia.com sponsored two Pangdemonium! Productions, Closer and the upcoming Dealer’s Choice.